What does SEO stand for?
SEO : Search Engine Optimization is the process of optimizing a website so that search engines will find it. SEO is the process of getting a web page on the first page of Google after a keyword search. You have to ask yourself : how to optimize my site ?
What’s included in my SEO’s job :
I will ask you this question
What are your marketing goals? And don’t tell me « I want more website visitors », « I want more sales », « I want to be number one in Google »… It doesn’t mean anything. I need more specifics to make a SEO strategy.
Example : « we want to increase sales by 20% within 12 months », « we want to rank number one for the keyword term ‘Easy Dinner Recipes’»…
I will do a technical website optimization
What does it mean? I’ll check the web page speed, page load speed, technical issues, broken links, SEO and user-friendly URLs, then I’ll check the title tag, meta description, H1 tag and other tags, duplicate content, keywords… I will fix all the issues.
I will do a On-page/Off page SEO optimization
Relevant and fresh content, target search phrase, relevant images to help illustrate the target search phrase, social media links, link building, blog…
A solid SEO strategy is not just about keywords. The goal of Search engine optimization is not to have lot of content but to have the right content. It’s different. It’s also to make sure your website is well structured, responsive and mobile-friendly. The UX design is important.
- SEO just sends traffic. Site must convert to generate leads.
- SEO causes you to improve your site’s content, user experience… for search engines and for your visitors as well.
- Some of the best Calls To Action or offers are solutions to your client.
SEO Can Help Your Business Grow.
No matter how large or small your company is, you should have SEO strategies.